WAFFER AMOR® 2014
Art Directors: Me, Milton Cordova.
For the new campaign of WAFFER AMOR, we created the concept: 'Love keeps us bonded'.
For the main visual, We decided to show this concept in a very clean and strong way. So, we put the word's phrase made out of cream, bonding the two waffers.
This is the process for the concept art.
First, we began 3D modeling the words and putting together making appear to be made out of cream.
Then, we applied photoshop to blend better the 3D and make a very appetite appealing illustration.
Final Render without photoshop.
The final illustration.
The Final Layout and the result of a great team work.
